Thursday, December 8, 2011
6.
How much are you going to charge for your time? Take into account the work you've already done. You've added all your expenses and gotten your numbers detailed to a point where you know your weekly expenses. Take your weekly expenses and divide them by the number of hours your going to work. If I'm working 40 hours and have a total of 500 per week in expenses to run my business I need to charge $500 divided by 40 hours a week = $12.50. I take this number and add 30% of the total $12.50 x 0.30 = $3.75 per hour in taxes, and I need my hourly income of $25 per hour starting pay so I have to charge my clients per week a total of $12.50 an hour expenses, $3.75 an hour in taxes, and $25 per hour in labor to total an hourly of $41.25 per hour. A full day of photography for a wedding must be the total daily charge multiplied by the total number of hours in the wedding day. 8 hour wedding shoot would be $41.25 x 8 = $330.00 This shouldn't be too difficult to charge $330 for wedding photography, but keep in mind this is just for the wedding photography day. This is only a portion of your billable hours. You will average 20-40 hours of editing, printing, back up, archive, and uploading. Add 40 hours to a wedding day at $41.25 and you get $1,650. Add your $330 for the day and your package is $1980. This is your price for your wedding photography with your numbers lined up to cover all your costs and expenses as well as labor. There are a lot of hours dedicated to a wedding day other than on the wedding day itself. Don't forget to charge for your follow through work to complete the package in its entirety. Otherwise your stuck working for free and that isn't business. This is just an example of what I will begin charging for my premium wedding photography package. It will include a disk with images and a small print package. Additional Prints will increase my income but if I can book a wedding to create an entire weeks pay I'm happy to put in the hours but be strict with your pricing. Don't reduce your rate too much in this equation keep in mind it will only pay for your company to operate for a total of 3 weeks after taxes, if that. Business is expensive when everything comes together.
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