Thursday, December 8, 2011
5.
How Many Hours Are Your Going To Spend Each Week on your business? This is an important question. How many hours do you have to spare each week uninterrupted to manage the day to day operations of your business. You must create a schedule of duties to complete each day and a list of phone calls, open shoot dates, and begin to manage your weekly scheduled tasks. I plan to try and work at least 40 hours a week on my photography business when we begin in January. This means I must work at least eight hours a day in addition to my regular job that will be financing this endeavor until its off the ground and making its own money. I this month I've been working on the first months schedule and new tasks keep being added to the daily duties. I start out each day advertising on craigslist. One post per day in creative, one post per day in event categories. Each post contains about a paragraph of text and a single image all the way to a full page custom made advertisement with my images and text. Make sure that you date and save your posts to your hard drive and keep them in a folder with them all ready to post next year on the same date. This process will allow many people to find your portfolio and website online and provide a little movement to your companies exposure. Once I'm done with my posts which take about an hour for both, I move onto searching for an hour to see if there are any new potential clients in my area posting on craigslist looking for photography services. Once that task is complete it's onto facebook where I plan to upload at lease one image a week for the year to create my 2012 portfolio of 52 images. I save and organize these as well and date them when they get saved so they can be used for the following year posts called "A Year Ago Today". This takes those images and creates a second year of advertising this portfolio. The posts will be scheduled into my 2013 calendar and I can prepare disks and folders to hold my content and make it easily available the next year. By doing this I'm streamlining my advertising duties for my second year and reducing the amount of time I'll have to spend on those duties. I can't wait to have a years worth of craigslist posts and weekly images to add to facebook. Then I'm off to copy and paste an entire year of advertising in no time at all. A years worth of images in no time, and open up a lot more time for new ads, new posts, and new promotions. Eventually this process will make my time next year as efficient as it can and double the amount of advertising we'll have ready to go in 2013. This is important because the second year of business is the most important in establishing yourself as an entrepreneur.
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