Thursday, December 8, 2011
10.
What is going to be your specialty? What are you going to specialize in? I'm personally going to specialize in lifestyle photography, portraiture, and wedding photography, and in that order. I look through my area and in a ten mile radius I have about 5 strong competitors, a pretty flooded market. The benefit, my costs are much much lower than theirs so I have to bridge that gap and compete when the time is right. Until then I'm fine working in the market just below theirs financially anyway. There will always be a market below yours, you decide what level and cost your willing to make yourself available for. I'm locking in my day rate at $1000 minimum for weddings, and $300 for portraiture. My lifestyle work is mine and has no cost or fee, it's simply a work in progress and can sometimes cost money to complete a shoot the way I want it but adds quite well to the portfolio.
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