10.

What is going to be your specialty? What are you going to specialize in? I'm personally going to specialize in lifestyle photography, portraiture, and wedding photography, and in that order. I look through my area and in a ten mile radius I have about 5 strong competitors, a pretty flooded market. The benefit, my costs are much much lower than theirs so I have to bridge that gap and compete when the time is right. Until then I'm fine working in the market just below theirs financially anyway. There will always be a market below yours, you decide what level and cost your willing to make yourself available for. I'm locking in my day rate at $1000 minimum for weddings, and $300 for portraiture. My lifestyle work is mine and has no cost or fee, it's simply a work in progress and can sometimes cost money to complete a shoot the way I want it but adds quite well to the portfolio.